The anticipated collaboration between Reebok and Panini America has come to fruition on June 10, 2024, debuting an exclusive collection inspired by the legendary Emmitt Smith. This latest venture celebrates the iconic football star through a fusion of specialized sneakers and rare sports cards, marking a new chapter in their successful partnership, blending fashionable footwear with the allure of collectible trading cards, such as the popular Prizm series. This joint effort offers a selection of reimagined classics alongside a range of apparel items, priced between $40 and $80.
The history between Emmitt Smith and Reebok dates back to 1993 when Smith first endorsed the brand’s “Preseason” line of turf shoes. This collaboration led to the creation of Smith’s signature ES22 model in 1996, known for its innovative design tailored to Smith’s athletic prowess. In 2009, Smith’s association extended to Panini America, coinciding with the launch of the renowned “Prizm” sports card brand in 2012, recognized for its distinctive shiny opti-chrome finish and collectible inserts.
The collection showcases three unique sneaker designs infused with elements from the Prizm card series:
1. Preseason ’94 Low “Purple Prizm”: Priced at $120, this reinterpretation features a stylish purple, white, and black color scheme with a leather upper and Prizm-themed accents.
2. Preseason ’94 “Gold Prizm”: Available for $140, this model boasts a striking gold aesthetic inspired by Panini’s Gold Prizm cards, offering premium enhancements for sneaker collectors.
3. ES22 “Color Blast”: The top-tier model at $200, this patent leather version in white stands out with a colorful midsole and Prizm detailing, drawing inspiration from Panini’s exclusive “Color Blast” cards.
Moreover, each purchase of the ES22 “Color Blast” sneaker will include a special edition Emmitt Smith trading card by Panini x Reebok, featuring designs that commemorate Smith’s illustrious career, alongside a range of rare card variations.
The limited-edition “Reebok x Panini Prizm Preseason” collection represents a fusion of sports legacy with contemporary collectible appeal and will be available globally starting June 14, 2024, on Reebok.com and select retailers. This launch builds upon the success of their earlier collaboration with basketball icon Allen Iverson in 2022, further solidifying their reputation for innovative and collectible partnerships.
As enthusiasts and collectors anticipate the official release date of this exclusive collection, the intricate details of the sneakers and trading cards pay homage to the esteemed career and legacy of Emmitt Smith. The blend of iconic footwear designs with the allure of collectible trading cards creates a compelling narrative that resonates with sports fans, collectors, and fashion enthusiasts alike. Get ready to experience the unique synergy of sport, style, and collectibility in the Reebok x Panini Emmitt Smith Collection.
