In a thrilling collision of entertainment worlds, McFarlane Toys has solidified a groundbreaking partnership with the Ultimate Fighting Championship (UFC), paving the way for a collection of meticulously crafted collectible figures that pay homage to the renowned athletes of the octagon.
The stage was set in Las Vegas and Tempe, Arizona, as news broke on May 15, 2024, that McFarlane Toys, a distinguished name in the collectibles industry, and UFC, the pinnacle of mixed martial arts, had officially inked a licensing agreement. This union not only signifies a foray into the realm of physical collectibles but also embraces the digital age, catering to a diverse pool of collectors.
Under the expert guidance of UFC’s licensing partner, IMG, a series of 6-inch figures will emerge, intricately designed to encapsulate the spirit and prowess of UFC’s iconic roster. These figurines will be a treat for enthusiasts, available in physical formats and as digital versions for those inclined towards the virtual realm of collecting.
The visionary behind McFarlane Toys, Todd McFarlane, exuded enthusiasm for this monumental collaboration. He acknowledged the meteoric rise of UFC as a powerhouse in the sports industry, captivating audiences worldwide with its adrenaline-pumping events. McFarlane articulated his anticipation, stating, “Crafting authentic, detailed figures that mirror the intensity of UFC fights is an exciting venture for us. Witnessing fans embrace these figures eagerly is a moment I look forward to.”
Joining the chorus of excitement, Tracey Bleczinski, UFC’s Senior Vice President of Global Consumer Products, highlighted the deep-rooted bond UFC fans share with the sport, expecting nothing short of authenticity in their merchandise. Bleczinski lauded the alignment with McFarlane Toys, esteemed for their prowess in curating intricate collectibles, as a match made in collector’s heaven. She expressed her elation, asserting, “Translating the essence of our athletes into meticulously crafted figures is a thrilling prospect. We are eager to witness the adoration our fans will shower upon these collectibles.”
Anticipated for release in the fall of 2024, the new line of UFC collectible figures will grace shelves both online and at handpicked retailers across the globe. Excited fans can also harness the power of digital assets through a bespoke platform at mcfarlanetoys.digital, ensuring a seamless transition between physical collectibles and their virtual counterparts.
This venture is poised to elevate the collector’s experience for UFC aficionados, offering a novel avenue to connect with their beloved athletes and bask in the glory of the octagon through intricately detailed, high-quality collectible figures. The partnership between McFarlane Toys and UFC is set to redefine the boundaries of collectibles, bridging the physical and digital realms for a truly immersive and captivating experience.
