In an exciting development for collectible enthusiasts and UFC fans alike, McFarlane Toys and the Ultimate Fighting Championship (UFC) have cemented a partnership to create a series of detailed and captivating collectible figures. This collaboration, announced on May 15, 2024, brings together McFarlane Toys’ expertise in crafting high-quality figures with UFC’s roster of iconic athletes and unforgettable moments in the octagon.
The agreement brokered by UFC’s licensing partner, IMG, paves the way for the production of 6-inch collectible figures that will showcase the essence and intensity of UFC’s top fighters. These figures will cater to both traditional collectors, who prefer physical forms, and fans of virtual collectibles, with digital versions also set to be released.
Todd McFarlane, the visionary Founder and CEO of McFarlane Toys, expressed his enthusiasm for the collaboration, recognizing UFC as a powerhouse brand with a massive global following. He highlighted the opportunity to translate the thrill of UFC fights into meticulously crafted collectible figures, aiming to resonate with fans worldwide and capture the essence of these high-energy bouts.
UFC’s Senior Vice President of Global Consumer Products, Tracey Bleczinski, echoed McFarlane’s sentiments, underlining the importance of authenticity in merchandise for UFC enthusiasts. The partnership with McFarlane Toys, renowned for its attention to detail and quality craftsmanship, aligns perfectly with UFC’s commitment to providing fans with premium collectibles that embody the spirit of the sport.
Scheduled for release in the fall of 2024, the new line of UFC collectible figures will be available for purchase online and at selected retailers across the globe. Additionally, fans can look forward to redeeming digital products through a dedicated platform on mcfarlanetoys.digital, offering a seamless integration between physical collectibles and virtual assets.
This innovative collaboration between McFarlane Toys and UFC represents a groundbreaking step in the world of collectibles, promising fans a unique and immersive experience. With a focus on delivering authentic representations of UFC’s star athletes and iconic moments, this partnership is poised to redefine how fans engage with and celebrate the thrilling world of mixed martial arts.
