In a strategic move to solidify its bond with fans and collectors, Formula 1 has proudly announced the renewal of its exclusive trading card and sticker partnership with Topps, a subsidiary of Fanatics. This extended multi-year agreement confirms Topps’ prestigious position as the official trading card licensee for the acclaimed international racing series, a role it has proudly held since 2020.
Continuing under this renewed collaboration, Topps will persist in creating trading card and sticker collections that showcase drivers from the Formula 1, Formula 2, and Formula 3 categories. The comprehensive partnership also encompasses Topps’ involvement in various 2024 FIA Formula One World Championship Grands Prix events, commencing with the Austrian Grand Prix. Attendees at these exciting events will have the exclusive opportunity to acquire special and coveted trading cards.
Emily Prazer, Chief Commercial Officer of Formula 1, and Kelvin Smith, Senior Vice President of Global Licensing and Partner Development at Fanatics Collectibles, expressed their enthusiasm for the contract extension. Both Prazer and Smith emphasized the pivotal role of this partnership in connecting with a wider audience and bringing fans nearer to their cherished drivers and teams through distinctive collectibles. The collaborative effort intends to elevate the fan experience by introducing unique products and memorable initiatives, although the specific duration of the renewed contract remains undisclosed.
As the love for collecting trading cards and memorabilia continues to thrive among Formula 1 enthusiasts, this ongoing partnership with Topps stands as a testament to Formula 1’s dedication to engaging fans worldwide. The alliance not only appeals to existing collectors but also serves as a gateway for new fans to immerse themselves in the rich history and excitement of Formula 1 through captivating and sought-after trading card collections. Through this collaboration, Formula 1 remains committed to nurturing its community and fostering a deeper connection between fans and the sport they love.
With an unwavering commitment to fan engagement and a shared passion for racing excellence, the Formula 1 and Topps partnership is set to continue delighting fans with exclusive trading cards and collectibles that capture the excitement and beauty of the sport. As the racing season unfolds, fans can eagerly anticipate new and innovative trading card collections that celebrate their favorite drivers and evoke the thrill of Formula 1.
