Title: Leaf Trading Cards Revives the Press Pass Brand with New Trading Card Line Featuring High School Quarterback JuJu Lewis
Subtitle: Leaf Trading Cards acquires and relaunches Press Pass, bringing innovation and tradition to the trading card industry
Meta Description: Leaf Trading Cards announces the acquisition and relaunch of the Press Pass brand, introducing new trading card lines starting with high school quarterback JuJu Lewis.
Leaf Trading Cards has made a groundbreaking announcement in the trading card industry with its acquisition of the Press Pass brand. Press Pass, known for its groundbreaking approach to memorabilia cards, ceased operations in 2015. Now, Leaf is breathing new life into the brand and reintroducing it to collectors with a focus on young talent.
The relaunch is being led by Leaf’s CEO, Kevin O’Neil, who brings a unique perspective to the venture. Having been Director of Sales at Press Pass during its influential years, O’Neil understands the brand’s legacy and plans to honor it while also infusing it with modern collections.
Press Pass was a pioneer in the trading card industry, particularly in the memorabilia card segment. One of its notable innovations was the inclusion of race-used tires in its 1996 NASCAR release, setting a precedent for the integration of authentic memorabilia into cards. This trend continued with the introduction of race-used sheet metal cards and the first game-used jersey basketball cards in a draft product that highlighted future NBA stars like Kobe Bryant and Allen Iverson.
Leaf Trading Cards’ acquisition and relaunch of the Press Pass brand represents a strategic expansion of its product offerings. By merging nostalgia with contemporary sports memorabilia, Leaf aims to introduce a new generation of collectors to the Press Pass legacy while still pushing the boundaries of innovation in the trading card market.
To kick off the relaunch of Press Pass, Leaf will be releasing a football trading card box featuring JuJu Lewis, a highly-touted high school junior and top quarterback prospect committed to USC for the class of 2025. This product demonstrates Leaf’s dedication to shining a spotlight on emerging talent in sports.
Leaf Trading Cards’ acquisition of the Press Pass brand is a significant development for the trading card industry. With a focus on innovation, tradition, and showcasing young athletes, the relaunch promises to captivate collectors and breathe new life into a beloved brand.
In conclusion, after acquiring the Press Pass brand, Leaf Trading Cards is set to revitalize it and cater to the evolving demands of collectors. The relaunch will honour the brand’s legacy while introducing new and exciting trading card lines. With the acquisition of Press Pass, Leaf Trading Cards is proving its commitment to innovation and tradition in the trading card industry.
