Fanatics Collectibles, in collaboration with Fanatics Live, has unveiled a new program called ‘The Ten’. This unique initiative aims to showcase and reward the discovery of the top 10 sports cards in the market. Inspired by influential lists like the “Billboard Hot 100” and the FBI’s “Most Wanted”, ‘The Ten’ features a dynamic selection of 10 cards from various sports, with collectors who successfully pull one of these cards on the Fanatics Live app being awarded $10,000 in Fanatics Live credit.
Each month, ‘The Ten’ will present a new set of cards carefully chosen for their rarity and popularity. The inaugural list includes legendary athletes like Tom Brady and Steph Curry, as well as rising stars such as Corbin Carroll, Anthony Volpe, Luka Doncic, and Chet Holmgren. The selection spans across different sports and includes cards from renowned brands such as Panini, Upper Deck, Topps, and Bowman.
James Kollar, the senior director of marketing at Fanatics Live, expressed the program’s primary goal of enhancing the collecting experience for enthusiasts. He emphasized the company’s commitment to giving back to collectors and the hobby as a whole. ‘The Ten’ initiative aims to foster community engagement by allowing Fanatics Live participants and the collecting community to have a say in the monthly card selections, creating a sense of inclusivity and excitement among collectors.
In addition to rewarding collectors, ‘The Ten’ also serves as a platform to promote new products and reignite interest in existing releases. By featuring chase cards and showcasing these cards during pack and box breaks, the program generates buzz and discussion within the community. Dealers and collectors alike can take advantage of this platform to showcase their cards and connect with other enthusiasts in the hobby.
Fanatics Live plans to supplement ‘The Ten’ program with exciting pack and box breaks and special shows dedicated to celebrating major discoveries and announcing upcoming cards. A dedicated webpage will track the cards and their finders, adding to the narrative and further engaging collectors.
One of the standout aspects of ‘The Ten’ program is its focus on the stories behind collectors and their finds. By highlighting the unique journeys and experiences of collectors, the initiative offers a compelling storytelling component that adds depth and personal connection to the hobby. The inclusion of guest athletes and potential additional prizes further enhances the program’s appeal and excitement for collectors.
Since its debut, Fanatics Live has experienced consistent growth, with an average watch time of 56 minutes. This highlights the platform’s emergence as a community-focused hub for collectors and enthusiasts. James Kollar expressed his enthusiasm for the potential impact of ‘The Ten’ program on the Fanatics brand and the collector community, emphasizing the company’s commitment to continuously improving the collecting experience and engaging with their dedicated fanbase.
‘The Ten’ program from Fanatics Live is set to revolutionize the way collectors engage with top sports cards. By offering substantial rewards, promoting community engagement, and providing a platform for collectors to showcase their discoveries, the initiative injects new energy and excitement into the hobby. Collectors now have an even greater incentive to hunt for those elusive cards and join the ever-growing community of passionate enthusiasts.
