Topps and VeeFriends have joined forces to revolutionize the trading card market with a fresh and exciting collaboration set to debut at New York Comic Con. Gary Vaynerchuk’s VeeFriends, known for its captivating characters and positive messages, will be featured on the new Topps Chrome cards, marking a significant move by Topps and parent company Fanatics to venture beyond traditional sports cards.
VeeFriends, an entertainment brand created by entrepreneur Gary Vaynerchuk, has garnered a dedicated following for its unique characters focused on inspiring kindness, accountability, and growth. The characters will come to life on the Topps Chrome cards as part of a multi-year partnership. Attendees of New York Comic Con will have the exclusive opportunity to get a sneak peek at this exciting collaboration, with free promo cards available at the VeeFriends booth.
This collaboration between Vaynerchuk and Fanatics marks the second partnership following the successful release of the first VeeFriends trading cards with Fanatics brand zerocool in 2021. With Topps now on board, VeeFriends is poised to expand its reach and appeal to a broader audience through its popular characters like Notorious Ninja and Patient Panda.
The partnership between Topps and VeeFriends aligns seamlessly with Topps’ strategy to innovate and diversify its offerings in the non-sports card market. Kelvin Smith, Senior Vice President of Global Licensing and Partnerships at Fanatics Collectibles, emphasized the excitement surrounding the collaboration, highlighting the shared goal of enhancing the experience for fans and collectors.
VeeFriends President Andy Krainak views the partnership as an opportunity to elevate the brand’s visibility and engage with a wider audience. By featuring VeeFriends characters on Topps Chrome products, the collaboration not only elevates the brand but also opens up avenues for storytelling through various mediums such as trading cards, comics, and animations.
With a focus on community-building and engaging younger collectors, VeeFriends’ mission aligns perfectly with Topps’ aim to attract new audiences and explore untapped markets in the trading card hobby. The partnership offers a unique opportunity for kids and families to connect with VeeFriends characters in a vibrant and interactive way, bringing storytelling to life through the trading card medium.
The strategic launch of the VeeFriends-Topps Chrome line at New York Comic Con promises to capture the interest of fans across different age groups with its diverse array of characters, animations, and collectibles. The event’s varied audience provides an ideal platform to introduce VeeFriends to a broader collector base and solidify its position as a major player in the collectibles space.
As Topps continues to expand its presence in the non-sports trading card market through collaborations with entertainment giants like Disney, Marvel, and now VeeFriends, the company affirms its commitment to innovation and growth. This partnership not only injects fresh energy into the trading card industry but also paves the way for new opportunities to engage with fans and collectors, securing a bright future for both Topps and VeeFriends in the evolving world of collectibles.
