Topps, a leading name in trading cards and a division of Fanatics Collectibles, has unveiled an exciting new chapter in its partnership with Disney Consumer Products. This expanded agreement grants Topps global rights to produce trading cards featuring beloved characters and stories from Disney, Pixar, Marvel, and the long-running collaboration with Star Wars. The highlight of this new deal is the introduction of Topps’ first-ever global distribution of physical Marvel trading cards, a significant milestone for the company.
The partnership will kick off with the release of Topps Finest X-Men ’97 in the first quarter of 2025. This launch aligns with the resurgence of interest in the X-Men franchise and sets the stage for Topps to venture into the global distribution of Marvel cards, enhancing the experience for card collectors worldwide.
The expanded agreement not only covers physical trading cards but also includes digital collectibles for Disney, Pixar, Marvel, and Star Wars franchises globally. While Topps has previously dabbled in digital offerings through apps like Disney Collect! and Marvel Collect!, this new deal sees a substantial expansion of their physical product line, particularly in the United States.
Disney Consumer Products’ Executive Vice President of Global Brand Commercialization, Paul Gitter, expressed excitement about broadening the collaboration with Topps. He emphasized the shared commitment to driving innovation in the trading card space and bringing engaging storytelling from Disney’s vast universe to collectors worldwide.
David Leiner, President of Trading Cards at Fanatics Collectibles, shared his enthusiasm for the enhanced partnership, highlighting Topps’ dedication to elevating the fan experience. He pointed out the companies’ longstanding relationship with Star Wars and expressed eagerness to build upon their success in delivering quality cards to collectors.
While Topps has a history of producing trading cards for Disney, Marvel, and Star Wars in the Europe, Middle East, and Africa region, the new agreement extends these offerings globally. This move marks a significant expansion into the U.S. market and other regions, aiming to captivate fans with innovative products that showcase the best of Disney’s storytelling and Topps’ expertise in collectible trading cards.
For collectors, this expanded partnership promises a diverse array of new trading cards celebrating the enchantment of Disney, the creativity of Pixar, the thrill of Marvel superheroes, and the epic saga of Star Wars. With fresh designs, unique collectibles, and immersive experiences in store, this collaboration sets the stage for an exciting chapter in the trading card hobby.
In conclusion, the strengthened partnership between Topps and Disney Consumer Products ushers in a new era for trading card enthusiasts, offering unprecedented access to some of the most beloved characters and stories in entertainment history. Get ready to embark on a thrilling journey through the world of Disney, Marvel, Pixar, and Star Wars right at your fingertips.
