The beloved game of football continues to win not only on the field but also with record-breaking merchandise sales. The Football Association (FA) has once again teamed up with Fanatics, a prominent global digital sports platform, to delight England football fans with an expanded partnership.
Following the resounding success of Euro 2024, England’s merchandise sales reached unprecedented heights, painting a vivid picture of fans’ unwavering support for the Three Lions. This enthusiastic response prompted the FA to renew and broaden its collaboration with Fanatics, ensuring that supporters have access to the finest official merchandise through various channels.
Fanatics will retain the eCommerce rights for the official online England Store and oversee retail operations at England’s home games, domestic cup finals, and Wembley Stadium events. Moreover, the partnership now includes Fanatics taking on the role of the FA’s official partner in sourcing new licensees, guaranteeing a diverse and high-quality range of FA merchandise across all categories.
The FA’s Commercial Director, James Gray, praised the partnership’s success and expressed excitement for the future, emphasizing the significant revenue growth that directly benefits football development at all levels. Furthermore, the FA remains committed to enhancing the fan experience, whether online or in-store, by providing top-notch merchandise options that cater to the diverse tastes of England supporters worldwide.
Fanatics, known for its strong presence in international football, has solidified its status with this extended partnership, reflecting the company’s dedication to serving fans globally. With existing partnerships with other major football associations and UEFA, Fanatics continues to elevate the fan experience through premium merchandise offerings and seamless shopping experiences.
International President of Fanatics, Stephen Dowling, echoed the sentiments of excitement and privilege in expanding the partnership with the FA. The collaboration aims to bring fans of the Three Lions and Lionesses closer to their favorite teams and players, fostering a sense of community and shared passion for the sport.
As this new chapter unfolds in the FA’s partnership with Fanatics, England football fans can anticipate even more exceptional products and experiences tailored to showcase their enduring support for the national teams. The future looks bright for merchandise enthusiasts, with a promise of continued excellence and innovation in the world of football retail.
