Upper Deck, a powerhouse in the world of sports collectibles, has joined forces with The Brandr Group, a trailblazing NIL representation agency for student-athletes, and CLC, the leading collegiate brand licensing company, to unveil a revolutionary trading card series showcasing college athletes.
The collaborative effort between Upper Deck, The Brandr Group, and CLC has led to the creation of the World of Sports™ Volume 1 Trading Card Set. This groundbreaking collection aims to honor the accomplishments of student-athletes from a diverse array of college sports programs nationwide. Notable teams such as the University of Nebraska women’s volleyball team and the University of North Carolina-Chapel Hill’s field hockey team, with their impressive back-to-back national titles, will be featured in the set. Athletes from over 600 officially licensed college programs under CLC will also be showcased.
With a rich history spanning 35 years, Upper Deck has consistently delivered top-tier trading cards and memorabilia for professional athletes across various sports. This new venture into NIL-focused trading cards allows Upper Deck to create cards that highlight the name, image, likeness, and autographs of up-and-coming college athletes. From softball and gymnastics to field hockey, soccer, volleyball, basketball, and football, stars from both men’s and women’s sports will be celebrated.
Renowned pitcher and multiple-time national champion Jordy Bahl expressed her enthusiasm for the initiative, stating, "Having my cherished memories in softball captured on these trading cards is an incredible honor. I look forward to sharing them with my loved ones, fans, and everyone who has been a part of my journey."
Jason Masherah, President of Upper Deck, emphasized the significance of these NIL agreements, noting, "By providing opportunities for these talented athletes to establish their personal brands early on, we are championing gender equality in underrepresented sports, where athletes achieve remarkable success for their schools and deserve recognition. We are thrilled to bring these memorable early career moments to collectors and fans."
Jim Neish, Vice President of Licensing and Business Development at The Brandr Group, highlighted the impact of the collaboration, stating, "Partnering with Upper Deck means giving countless elite collegiate athletes the acknowledgment they deserve, regardless of their sport. These trading cards will elevate the profiles of these players, whether they become standout student-athletes or venture into illustrious professional careers."
The Upper Deck World of Sports Volume 1 Trading Card Set will soon be available for purchase at local hobby shops, retailers, and online. For the latest updates on the release, visit UpperDeck.com and stay tuned to witness the launch of these innovative trading cards celebrating the future stars of college athletics.
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