Upper Deck, a powerhouse in the world of sports collectibles, has set the stage for an exciting collaboration with The Brandr Group and CLC in the realm of college athletics. This dynamic trio’s latest project involves the creation of a cutting-edge trading card line focusing on student-athletes from various colleges, aiming to shine a spotlight on their accomplishments across a multitude of sports.
The World of Sports™ Volume 1 Trading Card Set is Upper Deck’s newest venture, designed to honor the remarkable feats of student-athletes representing colleges nationwide. Among the featured programs are the awe-inspiring University of Nebraska women’s volleyball team, celebrated for their unmatched attendance records, and the dominant University of North Carolina-Chapel Hill’s field hockey team, boasting consecutive national titles. The set will showcase athletes from a wide array of officially licensed college programs under CLC, which boasts partnerships with over 600 top universities.
With a rich history spanning 35 years, Upper Deck has been a trailblazer in crafting top-notch trading cards and memorabilia for professional athletes across a spectrum of sports. Now, armed with these innovative NIL-focused agreements, Upper Deck is poised to introduce trading cards that prominently display the names, images, likenesses, and autographs of up-and-coming college athletes. This includes shining stars from both women’s and men’s sports such as softball, gymnastics, field hockey, soccer, volleyball, basketball, and football.
Jordy Bahl, an accomplished pitcher with multiple national championships under her belt, shared her enthusiasm, stating, “It’s an honor to have cherished moments from my softball career immortalized in these trading cards. I eagerly anticipate sharing them with my loved ones, fans, and all who have followed my journey.”
Jason Masherah, President of Upper Deck, emphasized the significance of these NIL agreements, remarking, “By providing a platform for these talented players to establish their personal brand value early on, we are not only fostering opportunities but also championing gender equality in lesser-represented sports. These athletes bring tremendous glory to their schools and rightfully deserve recognition and reward. We look forward to delivering these pivotal early career moments to collectors and fans.”
Jim Neish, Vice President of Licensing and Business Development at The Brandr Group, echoed this sentiment by stating, “Collaborating with Upper Deck means honoring countless exceptional collegiate athletes, regardless of the sports they excel in. These trading cards will elevate these players’ profiles, whether they solidify their standing as premier student-athletes or embark on illustrious professional trajectories.”
The highly anticipated Upper Deck World of Sports Volume 1 Trading Card Set will soon be available for purchase at local hobby shops, retailers, and online platforms. Stay tuned to UpperDeck.com for the latest updates on this groundbreaking release.
