Richmond Football Club, better known as RFC, with an impressive 13 Australian Football League (AFL) Premierships under their belts, has decided to up their game in the merchandise department. The club has proudly announced a long-term exclusive retail partnership with Fanatics, a top-tier global digital sports platform. This exciting collaboration aims to take the fan experience for their loyal Tigers supporters to thrilling new heights, all across the world.
With this partnership comes the launch of a revamped online store and a revamped in-person club shop, offering Richmond fans a cornucopia of officially licensed merchandise. From guernseys to training wear, headwear, and fan apparel, supporters will be spoiled for choice with the most extensive range of Richmond-themed products ever seen. The Roar Store, situated at Punt Road, will now be managed solely by Fanatics, promising a revamped shopping experience for all fans.
The brand new online Roar Store has been decked out with Fanatics’ cutting-edge Cloud Commerce Platform (CCP) to ensure Tigers fans have a shopping experience like no other. Boasting high-resolution product displays, a seamless checkout procedure, multiple language options, and swift access to fresh products, fans can easily browse and shop online or on the go via mobile devices.
This collaboration is a key part of Fanatics’ expanding presence in Australia, which kicked off with a significant league-wide deal with the AFL last year. Since then, the company has broadened its horizons to include partnerships with other Aussie sports entities like the Essendon Football Club and Rugby Australia, further solidifying its footing in the Australian sports market.
Dino Imbriano, the General Manager of Consumer Business at Richmond Football Club, couldn’t contain his excitement about the new partnership, stating, “When seeking innovative ways to engage our passionate Tigers fans globally, teaming up with Fanatics, a globally renowned leader in this field, was an obvious choice. The new online and in-person stores we’re unveiling, along with the expanded merchandise selection, are set to be unrivaled in the league.”
Tyler Emsden, the Director of Business Development for Australia & New Zealand at Fanatics, echoed the enthusiasm, saying, “Partnering with Richmond Football Club, a team that shares our values of excellence and fan dedication, is fantastic. Our local Melbourne team is working hand in hand with the club to offer Tigers fans worldwide an exceptional shopping experience, ensuring that no matter where they are, they can proudly support the Yellow and Black.”
With this exciting collaboration between Richmond Football Club and Fanatics, Tigers fans can look forward to an unmatched shopping adventure and a diverse array of merchandise options, providing them with ample means to show their unwavering support for their beloved team, both locally and globally.
