Whatnot has introduced a new feature to its platform that aims to revolutionize the way buyers and sellers interact. The Rewards Club, a loyalty program created to enhance the buying and selling experience, offers a range of benefits to both parties involved.
The Rewards Club is designed to be an achievement-based loyalty program that benefits both buyers and sellers. It provides sellers with a way to grow their businesses while also tracking buyer interactions and providing rewards to loyal customers. The program is always active, easy to join, and aims to foster deeper connections between buyers and sellers, ultimately leading to more purchases.
One of the standout features of the Rewards Club is its customization options for sellers. Recognizing that every seller’s business is unique, the program allows sellers to tailor their loyalty program to suit their specific needs and goals. This flexibility ensures that sellers can create a program that best aligns with their community and business objectives.
The program is structured around five tiers: Bronze, Silver, Gold, Platinum, and Diamond. Each tier requires a set number of achievements to unlock, which sellers can personalize based on their preferences. Achievements may include metrics such as the number of shows watched, purchases made, or the total amount spent on the platform.
As members progress through the tiers, they can earn a variety of rewards and benefits, including status badges, coupons (dollar-based, percentage-based, free shipping), and access to exclusive shows reserved for higher-tier members. Automatic membership into the program is granted upon the completion of specific achievements.
To keep things fresh and exciting, the Rewards Club programs reset every three months, allowing sellers to refine and improve their offerings. The seasonal structure ensures that sellers can adapt their programs to meet changing needs and preferences throughout the year.
The customizable nature of the Rewards Club is a key feature that sets it apart. Sellers have the freedom to set thresholds for achievements and select rewards that best complement their business strategies, creating a personalized experience for their customers.
Sellers have full control over managing tiers and achievements within the program. They can start their program at any time during a season and make adjustments at the end of each season to optimize their program for the best results.
The Rewards Club is currently in beta testing, with Season 1 set to officially launch on September 1. During the beta phase, sellers have the opportunity to fine-tune their tiers and make changes to their programs by reaching out to their Account Manager or Whatnot Support.
For sellers looking to get started with the Rewards Club, joining the waitlist for early access to edit tiers for the Season 1 launch is the first step towards unlocking the program’s benefits.
To be eligible to participate in the Rewards Club, sellers must meet specific requirements, including processing a minimum number of non-giveaway orders, earning a set amount on Whatnot, maintaining active seller status, and upholding a high seller rating.
For buyers, joining a seller’s Rewards Club is automatic upon making a purchase on the platform. Buyers can easily manage their coupons and rewards through the Rewards Club overview page, ensuring a seamless experience when redeeming rewards.
Achievements within the program are tracked based on the total amount spent, including taxes and shipping fees. It’s important to note that any discounts applied through coupons will not count towards the spending achievements, ensuring a fair and accurate assessment of buyer activity.
Members of the Rewards Club have the option to display or hide their Rewards Badges during live shows, allowing for privacy preferences to be respected and ensuring a personalized experience for each user.
As the Rewards Club continues to roll out, Whatnot is dedicated to providing support and assistance to users navigating the program. If users have any questions or require help, the Whatnot support team is readily available to provide guidance and address any concerns that may arise amidst the program’s implementation.
