Whatnot has recently introduced an exciting addition to its platform – the Rewards Club. This new loyalty program has been carefully crafted to elevate the buying and selling experience, fostering interactions between users while offering rewards and recognition along the way.
What Is the Rewards Club?
The Rewards Club is an achievement-based loyalty program that benefits both buyers and sellers. It aims to help sellers expand their businesses by tracking buyer interactions and providing rewards. This program is always active and makes it easy to engage, creating a pathway for deeper relationships between buyers and sellers, ultimately encouraging additional purchases.
Tailored for Sellers
Recognizing that every seller’s business is unique, the Rewards Club has been designed to be flexible. It allows sellers to tailor their loyalty program to suit their specific community and business objectives, ensuring a personalized experience for all users.
Program Structure
The Rewards Club is structured into five tiers – Bronze, Silver, Gold, Platinum, and Diamond. Each tier has a set number of achievements that sellers can customize to unlock. These achievements could range from the number of shows watched to purchases made and total amount spent on the platform.
Exciting Rewards and Benefits
Members of the Rewards Club can unlock various rewards and benefits as they progress through the tiers. These can include status badges, coupons (dollar-based, percentage-based, free shipping), and exclusive access to tier-specific shows. Membership in the program is automatic once the required achievements have been completed.
Seasonal Resets
To keep the program fresh and engaging, Rewards Club initiatives reset every three months. This allows sellers to refine their strategies and offerings consistently. The seasonal schedule includes Winter (December, January, February), Spring (March, April, May), Summer (June, July, August), and Fall (September, October, November).
Why Customization Is Key
The Rewards Club is intentionally designed to adapt to the diverse needs of different sellers. By enabling sellers to set achievement thresholds and select rewards aligned with their business goals, the program becomes a versatile tool for driving engagement and sales.
Managing Tiers and Achievements
Sellers have the flexibility to set achievements that buyers must complete to unlock tiers. They can initiate their program at any point during a season and make adjustments as necessary at the end of each period. This hands-on approach ensures sellers can tailor their loyalty program for optimal results.
Beta Testing and Launch Details
The Rewards Club is currently undergoing beta testing until August 31, with Season 1 officially commencing on September 1. During the beta phase, sellers can fine-tune their tiers and even cancel their programs by contacting their Account Manager or Whatnot Support.
Getting Started
For those eager to explore the Rewards Club, joining the waitlist for early access to edit tiers and prepare for Season 1’s launch is a simple step away. By signing up, sellers can begin their journey towards an enhanced buyer-seller interaction experience.
Seller Requirements
Sellers looking to participate in the Rewards Club must meet specific criteria, such as having processed 50 or more non-giveaway orders, earned over $1,000 on Whatnot, maintained a seller rating of 4.8 or higher, and met other guidelines to uphold the platform’s standards.
For Buyers
Buyers are automatically enrolled in a seller’s Rewards Club upon making a purchase. Managing coupons and rewards is made convenient through the Rewards Club overview page. Buyers should note that purchases made using coupons are considered final.
Tracking Achievements and Privacy
Achievements are tracked based on the total amount spent, including taxes and shipping costs. Discounts from coupons do not contribute to spending achievements. Additionally, members have the option to display or conceal their Rewards Badges during live shows, ensuring privacy preferences are respected.
Questions and Support
As the Rewards Club gains momentum, Whatnot stands ready to assist with any inquiries or support needs. Buyers and sellers alike can reach out to the platform’s support team for guidance and information on maximizing their Rewards Club experience.
