In the high-octane world of Formula 1, where speed and precision reign supreme, there’s a different kind of race that fans eagerly anticipate – the race to collect the most coveted trading cards. Formula 1 has once again joined forces with Topps, a subsidiary of Fanatics, in a shrewd move to maintain its connection with fans and collectors. This exclusive trading card and sticker partnership has been extended in a multi-year deal, securing Topps’ position as the sole official trading card licensee for the revered international racing series, a title it has proudly held since 2020.
As this renewed collaboration unfolds, Topps is set to continue its production of unique trading card and sticker collections showcasing drivers from not only the Formula 1 series but also Formula 2 and Formula 3. The scope of the partnership goes beyond just creating collectibles, with Topps slated to be a part of various 2024 FIA Formula One World Championship Grands Prix events, debuting at the upcoming Austrian Grand Prix. Attendees at these exhilarating events can eagerly anticipate the opportunity to snag exclusive trading cards featuring their favorite drivers, adding an extra layer of excitement to their race-day experience.
Amidst this renewal, Emily Prazer, the Chief Commercial Officer of Formula 1, and Kelvin Smith, the Senior Vice President of Global Licensing and Partner Development at Fanatics Collectibles, expressed their delight at extending this fruitful collaboration. Both figures emphasized the pivotal role of this partnership in cultivating a broader engagement with audiences and bringing fans closer to the heart of the action, connecting them with their beloved drivers and teams through these distinctive collectibles. The focus of this renewed agreement is to elevate the fan experience by introducing special products and memorable initiatives, though the specific duration of this extended deal remains undisclosed.
As the engines rev up and the anticipation builds for the next thrilling Formula 1 season, fans can count on Topps to deliver yet another wave of captivating trading cards and stickers, bringing them one step closer to the adrenaline-fueled world of motorsport. With this extended partnership, Formula 1 aficionados and collectors alike can look forward to adding exclusive pieces to their collections, commemorating unforgettable moments on the track and celebrating the stars of the sport in a tangible and exciting way. So, buckle up and get ready to dive into the fast-paced world of Formula 1 through the lens of Topps’ exclusive trading cards – the ultimate keepsakes for any racing enthusiast.
