Fanatics Collectibles, in collaboration with Fanatics Live, has introduced a new initiative called ‘The Ten’. This program is designed to highlight and reward the discovery of the top 10 sports cards in the market. Drawing inspiration from popular lists like the “Billboard Hot 100” and the FBI’s “Most Wanted”, ‘The Ten’ will showcase a dynamic selection of 10 cards spanning across all sports. Collectors who successfully pull one of these cards on the Fanatics Live app will be awarded $10,000 in Fanatics Live credit.
The program will feature a monthly rotation of cards, chosen for their popularity and rarity. Some examples of the cards that will be included are the 2023-24 Bowman Chrome University Bronny James/LeBron James 1/1 dual-auto card and the yet-to-be-pulled 2023 Bowman Chrome Baseball Draft Tom Brady 12/50 inscribed card.
The inaugural list of ‘The Ten’ includes legendary athletes like Tom Brady and Steph Curry, as well as rising stars such as MLB’s Corbin Carroll and Anthony Volpe, and NBA’s Luka Doncic and Chet Holmgren. This diverse portfolio will encompass cards from various brands, including Panini, Upper Deck, Topps, and Bowman.
James Kollar, senior director of marketing at Fanatics Live, expressed the program’s goal to enhance the collecting experience and give back to collectors and the hobby. ‘The Ten’ aims to foster community engagement by allowing Fanatics Live participants and the collecting community to have a say in the monthly card selections.
In addition to highlighting the top sports cards, ‘The Ten’ program also serves to promote new products and reinvigorate interest in existing releases with chase cards. It provides dealers and collectors with a platform to showcase these cards, creating excitement and discussion within the community.
Fanatics Live plans to feature pack and box breaks, as well as special shows around ‘The Ten’, where major discoveries will be celebrated and upcoming cards will be announced. A dedicated webpage will track the cards and their finders, adding to the narrative and creating a sense of achievement for those who are lucky enough to find these coveted cards.
‘The Ten’ program will also focus on the stories behind the collectors and their finds, offering a unique storytelling aspect to the collecting experience. With an average watch time of 56 minutes, Fanatics Live has seen consistent growth since its debut, highlighting its emergence as a community-focused platform. James Kollar is excited about the potential impact of ‘The Ten’ program on the Fanatics brand and the collector community.
With ‘The Ten’, Fanatics Collectibles and Fanatics Live are aiming to revolutionize the collecting experience by rewarding the discovery of top sports cards and creating a platform for collectors to engage and connect with each other. This innovative program is sure to generate excitement and anticipation within the collecting community, and who knows, it might just be you who discovers one of ‘The Ten’ cards and walks away with $10,000 in Fanatics Live credit.
